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21 Oct


William P. “Bill” Long

October 21, 2019 | By |

Bill’s career began at The Quaker Oats Company where he was National Sales Promotion Manager directing marketing related efforts in 18 territories across the United States.
The Walt Disney Company hired Bill away from Quaker Oats in 1970 to become Corporate Director of Promotions with responsibilities for developing all promotional programs at Walt Disney World, Florida and the 25th Anniversary Celebration for Disneyland in California.

His many achievements led towards his becoming the head of marketing for Disneyland as well as the Vice President of Sales The Walt Disney Travel Company and Disneyland’s in-house advertising agency, Vista Advertising.

Before starting his own consultant Bill became the Vice President of Sales and Marketing for the Seattle Mariners Major League Baseball Team. There he was responsible for advertising, radio and television contracts as well as sales publicity, promotions and corporate sponsorships. He raised more than $12 million for the Mariner baseball team at a time when their on-field performance was poor.

Bill has served as Chairman of the Anaheim, CA Visitor & Convention Bureau as well as a member of the California Tourism Council. Bill has been Married forty two years to Nancy Ferell Long, has three children and five grandchildren. In his free time, Bill enjoys sailing.